With the beginning of December, the countdown to the Christmas holidays has begun. The year 2020 has been tough on the entire globe due to the Coronavirus pandemic, and a festive season in such a scenario might lighten up the mood a little. Well, this year’s Christmas celebrations might indeed be different from previous years, but they will be as cheerful and full of joy.
Pandemic or no pandemic, festivities are incomplete without shopping and buying gifts for your loved ones. The only difference this year is that the majority of the population has turned towards online buying. According to a survey conducted by the LocalCircles, 51% of the population is looking to shop for festivities from e-commerce sites and apps. This is a huge jump from 27% in 2019.
Therefore, it is essential for online vendors to decorate their websites with a Christmas themed website layout. In this blog, we will be giving Christmas decorating ideas so that you can renovate your digital space accordingly.
Why Embracing A Christmas Theme Layout Is Important?
As Edna Ferber said:
Christmas isn’t a season. It’s a feeling.
First of all, it is the most awaited event of the year, and even if you are not a relevant brand, you should celebrate as it will add to your brand equity.
Secondly, from a business point of view, it is a golden opportunity for brands to maximize their sales with Christmas decorating ideas. But the question still remains: why design the website for the occasion? As they say, when in Rome, do as the Romans do. You need to follow a trend in digital; otherwise, the sun will shine on the other brands, while you will get lost in the shadows.
Let’s take a scenario: just imagine yourself walking on a street surrounded by shops decorated for Christmas; will the shop that hasn’t done anything at all be able to catch your attention? No, it won’t. The same is the case in digital.
If you want attention, you will need to work for it!
Decorate Your Website Like A Christmas Tree!
Without further ado, let’s get straight to the point. Well, your website is your digital storefront; therefore, you need to make it as appealing as possible. Here are some Christmas decorating ideas you can follow to create a customized theme:
Add A Relevant Website Background
First of all, design a minimal but appealing background image. Don’t over do the image as it can affect the visibility of the text.
If you can add a bit of movement in the background it can add life to the layout. Adding a customized background adds consistency to the entire layout.
Post Relevant Blogs
The basic goal is to attract traffic to your website and there is no better way to do it than writing blogs. People always turn to the internet for queries; you can write blogs relevant to Christmas.. For example, if you are an apparel brand, you can write something about how to dress or about the ongoing clothing trends. This is the best way to attract organic traffic.
Animated Videos Can Do A Lot
People absolutely love animated videos and share them with their friends and family. It might be a little expensive, but getting a short animated video story revolving around Christmas can do wonders for your brand reputation.
According to stats, more than 500 million hours of videos are watched on youtube everyday. An excellent animated video can make your brand go viral in seconds.
Add Graphic Elements Related To Christmas
It might not appear as dominant on the screens, but remember one thing, excellence lies in the small details. You can add graphic cliparts related to Christmas, like Santa claus, reindeers, Santa’s Carriage, etc. animating these icons and adding them as web animations can take your renovation to the next level.
SEO Can Do Wonders
Your SEO team should be on its toes during the entire season. This Christmas, people will be flooding the online medium for shopping, socializing, and entertainment; this is the perfect time to catch their attention. Ensuring the content is optimized and relevant will drive a massive amount of organic traffic to the website.
Social Media Can Come In Handy
Let’s face it; no matter what established brand you are, not a single person will visit your website unless he/she needs something. On the contrary, millions of people log in to social media platforms every single day. Setting up your social media pages with a Christmas layout design will generate more reach as compared to the website. And honestly, you can do much much more on your social media pages; it is convenient, less expensive, and more effective.
Social Media Campaigns
Running special campaigns, specifically for Christmas, has become a norm. It is a fact that a massive chunk of traffic that a website generates comes through these social media campaigns.
There are 2.7 billion active users on just Facebook alone; just look at the potential reach you can get if you execute the campaign correctly.
Social Media Creatives
There are multiple social media networks, and each has its own unique dimension of the video and photo posts. If we talk about Facebook, you need to create an exceptional display picture and cover for Christmas. Furthermore, the creative assets of the campaign will also be designed around the theme of Christmas.
Influencer Marketing
Taking social media influencers on board with your Christmas campaign will increase your reach by many folds. People these days are really inspired by these social media celebrities. Especially, the lifestyle influencers have a following close to that of celebrities. This form of marketing is effective and way cheaper compared to celebrity endorsements. With the rise of social media as a marketing forum, influencer marketing has become an essential tool and is now included in almost every marketing strategy.
Paid Ad Campaigns
Social media has empowered marketers by providing a vast range of advertising options. And not just the quantity, but the quality is also impressive. Facebook ads give you the control so that you can effectively target the people you want to.
We strongly advise running a paid ad campaign for your Christmas collection because the ROI will certainly put a smile on your face. People are always logged in to their social media, and these ads will reinforce your brand message and affect their buying decision. Moreover, it will also help you in staying relevant to the occasion.
Wrapping It Up
Digital is a competitive space where you always need to be relevant. Out of the box thinking and a flair of creativity in your digital branding will keep you alive in this ever-expanding universe.
Christmas is the time of the year that is good for business; you can make the most out of it if you stay relevant on this occasion. Zero marketing efforts will leave your brand lacking behind the others. Many vendors think people will shop anyway because they need to shop. A wrong approach because businesses that will customize their entire branding around Christmas will gather more attention and generate more sales eventually.
Therefore, we suggest online brands to follow the Christmas decorating ideas mentioned above and celebrate this beautiful occasion with your consumers.
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