Branding and logo are usually considered the same thing, at times as synonyms of each other. Well, they are not the same thing, but they are not totally different either. Actually, the logo design is an integral part of a branding process. Therefore, these terms might not be the exact same thing, but they are surely closely related to one another.
One may ask: what is the relation between the two? In order to solve the question, let’s have a close look at the terms.
What Is A Logo?
A logo is a graphic representation of a company that differentiates it from the other services available in the market. It is one of the most crucial elements responsible for creating a brand identity.
What Is Branding?
On the other hand, branding is the image that a company associates with itself in order to create a desired perception among the target audience. Branding, in other words, is creating a pleasant experience that triggers certain emotions when you come across it.
How Are They Connected?
Now that you have a clearer understanding of the terms let’s discuss the unbreakable connection they share.
Brands are created for connecting with the consumers on a more personal and emotional level. Frankly speaking, not even the best logo designs can create an appeal all by themselves. However, they are the identity of a brand.
Like we have discussed earlier, branding is a pleasant experience that shapes the perception of the masses. Unlike logo design, branding is a vast process that includes multiple elements, both tangible and intangible, that sync together to achieve the one desired goal: to capture the heart of the consumer.
Don’t come to a conclusion so soon; we haven’t ended yet. A logo design alone may not be enough, but it does act as a visual cue to the brain that helps it memorize all the pleasant moments that it had shared with the brand. For example, when you see the logo of McDonalds, you straight away indulge in the nostalgia of all the Happy Meals, Big Macs, and other countless meals that you have enjoyed.
A logo may not help attract the consumer, but it surely helps connect it with the brand. The following are the 9 ways you can effectively use your company logo with your branding:
Incorporate Your Logo in Business Cards
A well-designed business card is still relevant when it comes to attracting prospects. The more aesthetically your card is designed, more the chances are that it will leave an impression, and people will hold on to them.
Placing your logo on your business card will help clients remember your brand. Just make sure that you incorporate nothing but the best logo design as it will be the main visual element; otherwise, the card will lose its appeal.
Use Logo on Product Packaging
Product packaging should appeal to the customers, but most importantly, it should be personalized and associated with the brand. By placing the company logo on your packaging, you are giving a strong backlink to your brand; the customer will instantly think about your brand when he sees your product.
Without a logo, this might not be possible because of the presence of hundreds of brands in the same category with almost identical packaging.
Simplify the Form Factor
Due to the unlimited possibilities of marketing opportunities, branding may vary medium to medium; the branding canvas can be large as a billboard or as tiny as a flag pin. Incorporating complex logo designs can be a hassle at times if the advertising medium is not that forgiving.
In such scenarios, the best bet is to create a simple version of your logo, so you don’t have to go through any issue while placing your logo. A simplified logo form can go anywhere your brand wants to.
Brand Your Website
Like we always say: a website is the digital headquarters of your brand, and therefore, it needs to be grand.
A big banner of your logo on the homepage will do the job; anything less might not be able to do justice. Always hire a credible design service because your brand needs the best logo design because it goes everywhere.
A good logo is not only timeless, but it is also versatile; make sure you get one too for your brand.
Use Logos as Display Pictures for Social Mediums
The first thing a visitor notices about a social media page is the display picture. By using your logo as a profile or cover picture, you will direct the eyes of the viewer directly towards it; this will increase the credibility and recall of your brand.
Moreover, aesthetically designed logos look stunning when you decorate them on the top of your page.
Use Logo Creatively In BTL Activities
It is all about creating a high brand recall; so, be creative, and use your logos in unique ways during on-ground brand activities. Your imagination is the limit given the possibilities that you can avail in this regard.
Live interaction of people with your logo will create a solid impression that will last for a very long time.
Brand Your Company Assets with Your Logo
Every creative asset, be it digital or traditional, needs to have logo placement on it. This is the act that can’t be overdone; never miss an opportunity and always avail it in the best possible way.
For example, if your company has vehicles, brand them with your logos, and an efficient way of marketing and creating a high brand recall. Your consistent efforts can make a huge difference, and if done correctly, it can alter the perception of your brand into what you desire.
Include Your Company Logo in Emails
Emails are usually boring. Adding your brand logo will not only add weight to your mail, but it will also add a bit of color to it. Without a good logo, the chances are that your email might end up in the bin.
The best logo designs are highly appreciated in the corporate world as they make a brand presentable; you can’t simply go wrong by adding it to your mailing credentials.
Experiment with the Logo Design
There are certain spots which are among the best to market on, but, unfortunately, due to certain factors, you can’t. It doesn’t mean you let the golden opportunity slip out of your hands.
The best way to go about in these situations is to indirectly advertise your brand by displaying certain elements of your logo. This will not advertise directly but certainly hit the audience on a subconscious level.
Wrapping It Up
The golden rule to remember: a logo design is like a brand’s shadow; no matter where the branding goes, the logo will always accompany it.
The reason is simple: a logo is the identity of the brand; without a logo, branding is a beautiful house without an address. What is the use of beauty if you can’t find it? Therefore, it is a good practice to incorporate your brand logo with your branding; otherwise, people will love your branding without knowing about the company who did it.
Logo design and branding are the two faces of the same coin; one can’t exist without the other!